Clever Company where set to release a new range of inflatable water-sports products called the Clever AirPro range. The AirPro 305 iSUP, AirPro X1 Kayak and AirPro X2 Kayak. They needed a new, fresh brand and packaging that showed the sporty, vibrant and robust side of their products. I was involved with the art direction on the photoshoot as well as editing in the studio. The boxes where designed so that they sit both landscape and portrait on the shelf.